Monday, April 28, 2008

More failed Domino's ideas

Domino's Dots
12 delicious dots of dough, baked to perfection & covered with cinnamon. Served with sweet vanilla icing.

Though I never had the official thing, apparently these were delicious.


CHEESY DOMINO'S DOTS

2004_02_26_DotsBaby.jpg

What's in a name? Pizza, at least according to the savvy shills at Domino's.

Do you want $1,000 worth of gift certificates from Domino's? Might you give birth on Sunday, February 29? Would you consider naming your child Dorothy or Dot? If you answered "no" to all of the above, join the club. If by chance you answered "yes" to all three questions, then Tom Monaghan's successors have a deal for you.

Domino's has conceived a gimmick to hawk its leftover dough and cheese. These tiny, flavorless balls are called Cheesy Domino's Dots. If your child is one of the next added to the rare list of leap-year babies, and you're willing to let her grow up being a public-relations tool, give the nefarious folks at Domino's a call.

Domino's: "As for new Cheesy Domino's Dots, no vote is necessary to know that Domino's adds 360 degrees of cheesy, zesty, all-around fun to the traditional pizza meal with the introduction of its newest side dish. Named after the dots in the Domino's Pizza logo, Cheesy Domino's Dots are small, round balls of cheesy, zesty, delicious bread, covered with a blend of lots and lots of melted Colby and Monterey Jack cheeses and then sprinkled with Domino's delicious garlic and romano cheese seasoning. Cheesy Domino's Dots are served 12 per order, with a side of marinara sauce to round off the delectable taste."


PHILLY CHEESE STEAK PIZZA

Before Domino's launched its Philly Cheese Steak Pizza, the company conducted an authenticity check with Frank Olivieri, Jr., owner and great nephew of the founder of the famous Pat's King of Steaks® in Philadelphia. According to Mr. Olivieri, "It's a thumbs up. If you can't get a Pat's steak sandwich, Domino's Philly Cheese Steak Pizza is the next best thing."

"The Olivieri family is an icon in the cheese steak business, and to receive their stamp of approval is a real honor," said Calwell. "Domino's is proud to have its Philly Cheese Steak Pizza recognized by the experts – Philadelphia residents – as a high-quality product inspired by the original."

Introduced in September 2003, Domino's Philly Cheese Steak Pizza, the first new pizza Domino's launched since January 2000, starts with a traditional pizza crust, golden brown and crisp on the outside, tender and delicious on the inside. It is then smothered with onions, peppers and mushrooms. Tender slices of marinated, premium steak come next, seasoned and cooked as if imported straight from South Philly. Finally, this superb pizza is topped with a layer of shredded provolone cheese to capture the authentic, mouth-watering taste of a Philly Cheese Steak in a great-tasting pizza.


DOUBLEMELT PIZZA

ANN ARBOR, Mich., Dec 15, 2004 /PRNewswire via COMTEX/ -- Do you see double when you write your name? Did you marry someone with the same last name as your first? Are you a Michael Michaels, Frank Franklin, Adam Adams or Carol Carroll? If so, Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is looking for you. Domino's continues to celebrate its new Doublemelt Pizza by giving the pizza to people with double names.

"This is a fun way for Domino's to give a special treat to consumers with double names," explains Holly Ryan, Domino's Pizza spokesperson. "With double the crust and double the cheese, we're rewarding our double-named customers with double the fun."

Domino's Doublemelt Pizza was rolled out in September 2004. Domino's Doublemelt starts with a thin crust, covered in a creamy blended cheese sauce full of herbs and a hint of garlic. A second thin crust is added and topped with the basics -- tomato sauce, mozzarella cheese and choice of toppings. To top it off, another blend of six cheeses is added.


CHEESEBURGER PIZZA

Domino's used its March appearance on the highly-rated NBC series, "The Apprentice," and celebrity businessman Donald Trump to introduce the American Classic Cheeseburger pizza. The Domino's Pizza/Donald Trump commercials made enough of a splash that the company was honored to be featured in a parody spot on "Saturday Night Live" in April.


STEAK FANATIC

In September, the company "mooved" in a different direction and introduced Steak Fanatic Pizza, an indulgent product featuring two kinds of steak and two cheeses, together with roasted onions, which is available now through the end of the year.

The Steak Fanatic Pizza combines guys' ultimate food cravings -- steak and pizza -- into one delicious arrangement. The new Steak Fanatic Pizza is crafted with Domino's signature hand-stretched dough piled with Angus steak -- on top of more steak -- and smothered in American and provolone cheeses. To embolden the distinct steak flavor, the new Steak Fanatic Pizza is topped with a special sauce developed specifically to complement the hearty Angus steak topping. And of course, no authentic steak experience would be complete without a layer of fire-roasted onions and thick mushroom slices.

"Domino's is committed to our customers' satisfaction, and each new pizza introduced undergoes strict testing through our disciplined new product testing process to ensure its popularity among consumers," said Ken Calwell, Domino's Pizza, chief marketing officer. "The new Steak Fanatic Pizza is the product of consumer demand. This pizza is truly 'man-fuel' -- (although women like it too!) -- It's perfect for guys' night in, when cooking is out of the question but you're craving the flavor of steak."

Domino's is partnering with the Cattlemen's Beef Board and the Federation of State Beef Councils division of the National Cattlemen's Beef Association on this promotion, bringing together two tastes that Americans crave -- steak and delicious Domino's pizza. The U.S. beef industry's highly recognized Beef Checkoff logo will appear on many of the promotional materials associated with the roll-out.


Xtra Little Pizza, XLP

Domino's Pizza Uses April Fools' Joke to Launch XLP

ANN ARBOR, Mich., March 31 /PRNewswire/ -- As part of its new XLP product launch on April Fools' Day, Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, spoofed pizza lovers by introducing an "Xtra LITTLE pizza." In reality, Domino's is offering XLP- an "Xtra LARGE pizza" for an extra little price.

Available nationwide, Domino's new XLP is 30 percent bigger than its current large pizza. For just $9.99, customers get a piping hot, one-topping pizza with eight extra large slices. And, for just $2 more (at participating stores in select markets), customers can pile on as many toppings as their stomachs' can handle.

"Our customers don't need to read the fine print to know they're getting a great deal with our new XLP," said Ken Calwell, Domino's Pizza chief marketing officer. "The offer is simple and the value is evident. XLP delivers more pizza for your money."

April Fools!

The XLP concept was introduced Tuesday (March 28) with an early April Fools' Day gag on hundreds of pizza eating college students. Domino's visited the campus of Eastern Michigan University in Ypsilanti to distribute samples of the XLP. But, in this case, the acronym stood for "Xtra Little Pizza!" Comedic actors asked students to taste and comment on Domino's mini-pies that measured a mere three inches in width and were topped with extra tiny bits of pepperoni.

The joke was on the students who actually believed that Domino's was coming out with an Xtra Little Pizza. Their reactions were mixed as they popped the tiny pizzas into their mouths.

Some students loved the idea of the Xtra Little Pizza for its portability. "I think it is a really great idea," said John Lanphear, a student from Plymouth, Mich. "It would be great for parties because it is kind of awkward carrying around a slice of pizza when you are partying and dancing. Four or five bites is just enough to get you a little less hungry."

Other students felt that the Xtra Little Pizza was just not enough to satisfy their extreme hunger. "It's too small," said Julia Nuoffer, a student at Eastern Michigan University. "I would have to eat like ten of them to fill me up."


FUDGEMS! (August 17, 2005)

a new and irresistible chocolaty dessert to America's doorstep. Available nationwide beginning August 21, Domino's customers who order a large pizza at regular menu price will receive an order of Domino's new oven-baked Brownie Squares absolutely free.

A new twist on a classic dessert, Brownie Squares are Domino's first dessert menu item to not use traditional pizza dough among leading national pizza chains. According to Restaurants & Institutions magazine's 2005 Menu Census, brownies are one of the top five desserts appearing on most foodservice menus. Additionally, Domino's found in its own test market research that customers loved the idea of rounding out their pizza meal with warm Brownie Squares. Now Domino's is the first to deliver oven-baked brownies among all quick service restaurants.

Domino's new Brownie Squares come 10 to an order -- bite-sized brownies with warm chocolaty centers. All orders are delivered with a side of fudge dipping sauce. These bite-size treats are perfect for sharing at the end of a meal, or enjoying by oneself.

To support the new product launch, Domino's retained Fudgems to spearhead the effort. Fudgems, a three-foot-tall brownie character, will serve as the mascot and figure head for the national launch appearing in Domino's television and print advertising and the Internet to increase excitement -- and appetites -- for the new Brownie Squares.


Brooklyn Style (brought back again with Philly in 2007)

Just in time for Halloween -- when Domino's (NYSE: DPZ) expects to sell one million pizzas in a single day -- the world leader in pizza delivery is launching its newest creation, Brooklyn Style Pizza.

The new Brooklyn Style Pizza is crafted with Domino's signature, hand- tossed dough stretched thin and cut into 6 big, foldable slices. The pizza includes a blend of mozzarella and provolone cheeses and a choice of new extra large Brooklyn-style sausage or pepperoni. Available in select markets beginning this week and nationwide on October 30, customers can receive a large Brooklyn Style Pizza for just $9.99. For just $2 more, customers can upgrade to an extra large.

"Brooklyn is known for its great people, friendly neighborhoods and, of course, delicious pizza," said Ken Calwell, Domino's Pizza chief marketing officer. "We want to deliver the unique taste of Brooklyn to our customers by offering them something they'd otherwise need to travel to New York to enjoy. We call it delivering the old neighborhood to your neighborhood."

Domino's is rewarding customers with the name "Brooklyn" or "Brooke Lynn" with a free Brooklyn Style Pizza. Beginning today through December 17, Domino's is giving away gift certificates good for a free Brooklyn Style Pizza to the first 300 people who can prove it.

CHEESY GARLIC BREAD PIZZA

Prepare to go into sensory overload as Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, unleashes the mouth-watering taste, sight and smell of its new Cheesy Garlic Bread Pizza.

Cheesy Garlic Bread Pizza delivers delicious garlic bread flavor, with layers of cheese on a new light, flaky and buttery hand-tossed crust. The combination creates a pizza that stimulates the senses. Beginning nationwide on Feb. 12, customers everywhere can indulge in a medium Cheesy Garlic Bread Pizza with their favorite topping for just $9.99. They can also add a second medium, one-topping pizza for just $5 more.

OREO DESSERT PIZZA

Domino's OREO(R) Dessert Pizza is a new twist on one of America's favorites. The first nationally available dessert pizza in Domino's nearly 47- year history, OREO(R) Dessert Pizza starts with a new dessert-style thin crust that's layered with vanilla sauce and covered with OREO(R) cookie crumbles. When it's fresh out of the oven, a sweet icing is drizzled on top. Beginning this week, customers can try Domino's new OREO(R) Dessert Pizza for just $3.99 with any purchase.


CRISPY MELT PIZZA

-two distinct sensations united in one pizza.

The Crispy Melt Pizza includes melted provolone and cheddar cheeses, pizza sauce and your favorite toppings, sandwiched between twin crispy crusts. Beginning October 22, customers can purchase a medium, one-topping Crispy Melt Pizza for just $9.99.

"The melted cheeses, toppings and twin crispy crusts of our new Crispy Melt Pizza really create diverse and delicious tastes in one great pizza," said Ken Calwell, Domino's Pizza chief marketing officer. "Our stores are really excited about the unique combination of this new pizza and we're sure our customers will be, too."


STATUS UNKNOWN (2006):

Domino's Chocolate Chip Cookies

Man Drives Cross-Country, Correcting Typos

I can be ecentric when it comes to mispelling out of principal, but your crazy if you have enough time on your schedual to do this!
Jeff Deck is on a mission. Loaded up with a supply of pens, pencils, crayons, erasers, and White-Out, the 28-year-old Dartmouth grad is driving cross-country through America, keeping his eyes peeled for places where he might need to make an emergency stop to offer his assistance. Within minutes of stopping, he's back on the road, headed for another destination in desperate need of help.So how, you might ask, can Deck help the world using the tools of the classroom? Simple: He corrects its grammar.As most of us know, it's impossible to leave your house without spotting an array of atrocities against the written word: Unnecessary quotation marks (see this hilarious blog for some glaring examples), misspelled words, and don't even get him started on the travesty of the misplaced apostrophe: "The apostrophe shows up when it's not wanted and is never there when you need it," Deck lamented to ABC News.So, over the last year, Deck has been driving through long stretches of the country on the look-out for grammatical errors to correct. In New York, he finds a "chicken parmasan" on a menu; in California, he spots "carmel corn" for sale. Each spelling and grammatical correction is carefully documented in Deck's blog, Typo Hunt Across America.Deck isn't being nit-picky for no reason – he's trying to keep American society from sliding into illiteracy. He doesn't want to watch children grow up thinking "strawberries" is spelled "strawberry's," just because they saw it spelled that way on a sign. And though Deck may seem a little on the gruff side when it comes to grammar, he's not as judgmental as you might think. "We try not to be jerks about it," he said. "We want to help them out. It's not about making anybody feel bad or making somebody look stupid or something. It's just really about going after the errors themselves."